Communications Management Course

Summary

Available: Classroom

Level: Management Level

Duration: Classroom - 2 Days

Cost: Classroom - £995 plus VAT

 

Overview

The Communications Management course goes beyond the Introduction and Advanced courses to provide an in-depth analysis covering aspects of business strategy, communications business issues, communications management and future planning.

Although the course covers a number of technical areas, the emphasis is on strategy, management and business objectives and ensuring that an organisation achieves business benefit. The course is ideal for those who are responsible for managing communications strategy or a communications department. Detailed information on the management of diverse communications resources, budgets and suppliers are included.

In addition, many aspects of managing both voice and data services are covered with the aim of equipping delegates to manage a communications department themselves. Candidates completing this course will have a great deal of knowledge on communications management and technology.

If your responsible for managing communications within your organisation, then this is the course for you.

The course covers management responsibilities in detail from procurement to developing policies and managing IT staff.

 

Content

This course considers the role of the Communications Manager and considers how an effective manager can improve overall business performance as well as undertake the core comms roles such as cost and quality control.

Firstly, the course reviews the internal management of Communications services and considers model policies for issues such as Internet Use, Mobile telephone use, etc. The course materials include a range of model policies which can be customised by delegates to meet their own requirements.

Comms Managers spend a considerable amount of time involved in the procurement of equipment and services. Purchases may range from tendering to reduce costs to the implementation of new services. The course details both the OJEU procurement process required in the public sector and the commercial equivalents. This module details best practice in the procurement of new services. The content includes all aspects of qualifying suppliers, financial analysis of suppliers, specification production, analysing responses and contract award.

The third major theme of the course is the technical management of comms infrastructure to ensure high availability and a reliable and safe service. Issues such as security, disaster recovery and supplier management are all considered in detail.

Finally, the course covers recent developments in comms including convergence and VoIP and considers how these impact the communications strategy. The content covers VoIP in detail and uses this as a model to consider business cases, pilot projects etc.

Agenda

The key areas covered by the course are as follows:

 

DAY 1

The Effective Comms Manager The Scope of 'Comms' The Key Attributes of the Comms Manager Essential Skills Essential Knowledge Access to Resources Strategy and Business Objectives The Role of Communications Strategic and Business Aims Feasibility Studies Communications Strategy Technical, Business and Social Responsibilities Policies Why Have Comms Policies? Primary Policies Secondary Policies Using the draft Policies Procurement Strategy The Comms Budget Procurement Strategy Supplier Issues Purchasing Approaches E-Procurement Key Issues The Tender Process Why Tender? The OJEU Process Phases of the Tender Process The Tender Document Analysis Exercise - Supplier Analysis Comparing Tender Responses Considering Specifications

 

DAY 2

What is Convergence? What is Convergence? Hybrid VoIP IPT and VoIP Benefits and Limitations Terminology Convergence - The Business Case Current Voice Costs The VoIP / IPT Cost Model The Potential for Savings 'Hard' and 'Soft' Savings Case Studies Overview of VoIP Components Key Components of VoIP Signalling Servers, Media Gateways, Endpoints Remote Survivability QoS Enabled Network Integration with TDM VoIP Design Managing the Comms Department Fault & Service Management Staff Roles and Staff Development Budgeting Financial Control Legal and Other Requirements Service Level Agreements Managing Voice & Data Comms Managing Voice Services Mobility Legal & Regularity Responsibilities Business Development with Voice Network and Equipment Design Cost Control Managing Data Services Public Networks Security and Risk Management The Risk from Security Voice Security Data Security Communications Strategy The Encyclopaedia Britannica Information and Products Richness and Reach Deconstruction Disintermediation Deconstructing the Business The Impact on Comms

 

Assessment

The course does not include any formal assessment such as an exam.

 

Support from Your Tutor

This is a classroom based course and full support from the tutor is provided.

 

Timescales

This is a two day classroom based course.

 

Availability & Booking

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